Campaign: Helping Americans Get on the Financial Literacy Track
Winner: American Institute of CPAs
The American Institute of Certified Public Accountants, the sponsor of a national public education effort called 360 Degrees of Financial Literacy, took part in Harris
Interactive's 2007 National Quorum omnibus study, which concluded that Americans' spending habits may prevent them from achieving life goals.
AICPA took the findings and developed two press releases with the express aim of educating Americans about sound financial management.