Campaign: Getting the Dirt: 2006-2007 Annual Report
Winner: Ogilvy Public Relations & The Soap and Detergent Association
To enhance its 2006-2007 annual report, the Soap and Detergent Association (SDA) wanted to spread a message about the positive benefits clean products and practices have on
consumer's health and quality of life. Also, SDA wanted to inform its members and secondary audiences of educators, parents and media about the regulatory changes affecting the
cleaning products industry.