Internal Publications

Campaign: Getting the Dirt: 2006-2007 Annual Report

Winner: Ogilvy Public Relations & The Soap and Detergent Association

To enhance its 2006-2007 annual report, the Soap and Detergent Association (SDA) wanted to spread a message about the positive benefits clean products and practices have on

consumer's health and quality of life. Also, SDA wanted to inform its members and secondary audiences of educators, parents and media about the regulatory changes affecting the

cleaning products industry.