Research & Measurement

Winner: American Society of Plastic

Surgeons & KDPaine & Partners

Campaign: Using Content Analysis to Demonstrate Efficacy and Formulate PR

Objectives

The Mission:

The American Society of Plastic Surgeons (ASPS) wanted its public relations department to better understand its effectiveness in communicating with the public.

The Strategy:

In 2006, the ASPC turned to KDPaine & Partners to conduct an analysis of the organization's media coverage to help the public relations department shape future

communications strategies.