Winner: American Society of Plastic
Surgeons & KDPaine & Partners
Campaign: Using Content Analysis to Demonstrate Efficacy and Formulate PR
The American Society of Plastic Surgeons (ASPS) wanted its public relations department to better understand its effectiveness in communicating with the public.
In 2006, the ASPC turned to KDPaine & Partners to conduct an analysis of the organization's media coverage to help the public relations department shape future