Podcast/Video

Winner: Greater Philadelphia Tourism Marketing Corporation (GPTMC)

Campaign: SoundAboutPhilly Podcast Tours

The Mission:

Thanks to a one-year, $350,000 grant from The Pew Charitable Trusts, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) had the financial backing needed to develop

SoundAboutPhilly, a Web site that offers podcast tours of Philadelphia.

The Hook:

Targeting people who are looking for high-tech ways to tour the City of Brotherly Love, the GPTMC wanted to generate publicity around the new podcast tours and the stories they

tell about Philadelphia.