Winner: Greater Philadelphia Tourism Marketing Corporation (GPTMC)
Campaign: SoundAboutPhilly Podcast Tours
Thanks to a one-year, $350,000 grant from The Pew Charitable Trusts, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) had the financial backing needed to develop
SoundAboutPhilly, a Web site that offers podcast tours of Philadelphia.
Targeting people who are looking for high-tech ways to tour the City of Brotherly Love, the GPTMC wanted to generate publicity around the new podcast tours and the stories they
tell about Philadelphia.