Archive: October 2007

*Seven Secrets of Inspiring Leaders: According to a recent Maritz Research poll, only 10% of employees look forward to going to work, most blaming leaders for leaving them uninspired. But all leaders have the power… Continued

It’s that time of year again, when the best nonprofit PR initiatives are feted by PR News in the Nonprofit Awards luncheon (National Press Club, Washington, D.C., November 8) and special issue. Below are this… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Testing smaller segments of your target audience allows you to adjust strategies before rolling out the entire initiative. 2. Your share-of-wallet can… Continued

“Having issues” is rarely a good thing; it implies having a deficit that needs filling, whether the issues are health, personal, mental or marital. For better or worse, PR professionals end up coming to the… Continued

Quantifying Web traffic is all the rage these days, with businesses doing more online in terms of connecting with consumers and communicating with stakeholders. Now, these businesses must be able to collect data surrounding how… Continued

In recent years, ad networks have become used more frequently as platforms for delivering effecting marketing campaigns. Not only can they generate more impressions within a constricted timeframe but the ad networks offer a repetition… Continued

In the world of online marketing, search has become a critical strategic instrument. Widely used by untold numbers every day, search’s increasing importance in marketing campaigns cannot be overestimated. The following article outlines 10 rules… Continued

Annual Report AMERICAN LEGACY FOUNDATIONR, STORY OF THE YEAR: 2006 ANNUAL REPORT FOR THE AMERICAN LEGACY FOUNDATION — The American Legacy Foundation continued its efforts to educate the public about tobacco by releasing its first… Continued

Winner: APCO Worldwide The Agency: Founded in 1984 as a subsidiary of a Washington, D.C.-based law firm, APCO Worldwide has since grown into its own, now employing a staff of more than 500 people working… Continued

Winner: Taylor Metamorphosis: In 2006, the PR industry bore witness to the birth of a new brand: Alan Taylor Communications transformed its corporate identity and shed its former moniker in favor of a short-and-sweet brand… Continued