Seven Things You Will Learn In This Week's Issue Of PR News
1. Testing smaller segments of your target audience allows you to adjust strategies before rolling out the entire initiative.
2. Your share-of-wallet can be calculated by having customers estimate their total spend in your industry versus their total spend on your brand.
3. Web survey software allows you to assemble quick focus groups.
4. When facing a daunting issues-management challenge, mind mapping helps organize and prioritize based on your audience.
5. Survey results found that Web analytics packages installed on the same Web site produced different numbers.
6. One author argues that any attack requires attention to six "Vs."
7. There are five categories of Web site referrers.