Archive: May 2007

Print is not dead, and here’s why: No matter what digital platforms emerge from cyberspace’s infinite creative machine, human nature will always appreciate their personal interaction with the printed word. It’s something you can hold… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 50% of surveyed executives report that they are highly likely to buy a product or service based on word of mouth. (… Continued

The monthly PR News/VMS sponsored Thought Leaders Roundtable series “The Future of Integrated Communications” took the show to the Lone Star State, where the participating communications executives contemplated a whole new set of issues and… Continued

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

Southwest Brand Built On The Consumer Experience As I boarded a recent Southwest Airline’s flight, a blind man was escorted to the front of the line. “Excuse me while I take the pilot to the… Continued

Company: American Airlines Agency: Weber Shandwick Timeframe: April 2005-present When the cost of fuel doubled in price over the course of one year in 2005, American Airlines – the world’s largest airline – faced a… Continued

Effective Meeting Management It’s often the foundation of corporate activity, yet it can easily turn into the bane of many executives’ existences: the meeting. Making sure that meetings are an effective use of time and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Video games are a communications tool that is perfect for engaging employees. 2. Survey respondents believe that a company’s treatment of employees… Continued

By Katie Paine When cat and dog owners began calling the customer hotline of Canadian-based Menu Foods this past February, no one would have suspected that the end result would be the largest recall in… Continued

The 2007 Ragan Corporate Communicators Conference, held in Chicago May 8-10, kept the PR party rolling with an abundance of information geared to help executives bring more to the table when it comes to social… Continued