Archive: May 2007

Mashups may be yet another up-and-coming digital trend, with companies including Amazon, Siemens, GlaxoSmithKline and Pfizer incorporating them into their communications mix, but skeptics still say that perhaps it’s one trend too many. PR News… Continued

“I really didn’t say everything I said.” – Yogi Berra Winston Churchill said, “It is a good thing for an uneducated man to read books of quotations.” Ralph Waldo Emerson said, “I’m sick of quotations,… Continued

Company: Sedgwick Detert Moran & Arnold LLP Agency: Blattel ProfessionalServices Group Timeframe: 2006 When chief marketing officer Kathleen Flynn joined San Francisco-based law firm Sedgwick Detert Moran & Arnold in 2003, the firm didn’t even… Continued

Did you know that, aside from the challenges that are presented by wikis, RSS feeds, blogs, vlogs and new media technologies, the very core of your brand’s reputation is also threatened by brandjacking, cybersquatting and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The most quotable quotes are often misquoted. 2. Cybersquatting us the unauthorized use of a brand name in a domain. 3. At… Continued

Cyberspace’s spoken dialect of portmanteaus, anagrams and acronyms is already borderline extraterrestrial for many communicators, but another “lingo” – that of “mashups” – is growing legs and power-walking onto the business scene with considerable pomp… Continued

Just as no two snowflakes are the same, the fifth PR News/VMS Thought Leaders Roundtable proved no two communicators think the same, taking the “Future of Integrated Communications” theme in a previously unexplored direction and… Continued