Seven Things You Will Learn In This Week's Issue Of PR News
1. 50% of surveyed executives report that they are highly likely to buy a product or service based on word of mouth. (
2. The media may know that your organization is the target of an investigation before you do.
3. When writing print communications, avoid show-off verbs, verbs that end in -ize (utilize, for example), and noun-verbs (task, impact, action).
4. Gen Y-ers are harder to retain because they are more likely to quit if they aren't happy.
5. Consumer-to-consumer approval gives a product or service more credibility.
6. There are still companies out there that are too afraid to blog, so they don't.
7. Online media ranked third in importance of opinion-influencing among consumers, according to a recent survey.