The 2007 Ragan Corporate Communicators Conference, held in Chicago May 8-10, kept the PR party rolling with an abundance of information geared to help executives bring
more to the table when it comes to social media, online communication, print communication, face-to-face communication and senior communication, each of which represented one of
six tracks attendees could follow. While all of the sessions directly addressed challenges faced and opportunities presented in today's communications landscape, employee
engagement was front-of-mind in a number of presentations. How can an organization use social media and new innovation to engage employees? How can top-level executives use
internal blogs to directly communicate with peers and co-workers? How can you use speaking opportunities to motivate and inspire employees?