Archive: October 2006

Company: Bank of America and MWW Group Campaign: “Consumers Keep the Change” Bank of America wanted to teach consumers–who still tend to spend more than they earn and have little in savings–that they can save… Continued

Put to the test in myriad ways – from applying PR best practices during a devastating Hurricane season to introducing revolutionary, new products to market – this year’s Platinum PR Award winners set a new… Continued

I read with great interest your story “Professional Accreditation: Does It Push the Needle?” [PR News, October 2, 2006]. I am delighted that you have brought attention to the accreditation process, but I would like… Continued

Reaching Collegiate Consumers According to the 2006 Alloy College Explorer Study from Harris Interactive, college students are a target market that’s constantly on the move, and they are most efficiently reached by mobile technology. According… Continued

How do you turn an image around? There are a few essential steps to take. Know where your brand stands. “If it’s an association and overall category, the first thing is to look at how… Continued

Company: Wines of Chile Agency: RF|Binder Partners Timeframe: 2005 South American wines have long enjoyed a certain amount of appreciation in the American market. But consumers have tended to view the wines of Chile mostly… Continued

Balancing work and family is an issue most career women face. Working Mother magazine has released its 21st list of the Top 100 companies for working mothers. Below are 10 examples of the best companies… Continued

What Embargo? Bob Woodward was making headlines again last week, including: “Woodward Book Debut Not Quite as Planned,” in The New York Times. Someone “scooped” Woodward’s publisher, Simon & Schuster, by leaking details on his… Continued

What do contaminated spinach and a big airplane have in common? Jay Chiat once told an audience that the average marketer has more in common with his or her counterpart in Germany than he or… Continued

Have you heard this joke: An advertising exec, a PR director and a marketing officer walk into a bar, and… The idea that these three folks would even walk into a bar together may evoke… Continued