Put to the test in myriad ways - from applying PR best practices during a devastating Hurricane season to introducing revolutionary, new products to market - this year's
Platinum PR Award winners set a new standard in communications excellence. As you read the profiles in this special PR News issue, you'll remember why you're in PR in the first
place. Maybe it's the way one company inspires its employees or the way an agency and its client are helping to save millions of lives. In all ways, large and small, the power
of PR emanates from these winning campaigns of 2005. We think you'll agree.