Archive: August 2006

The need to measure return on investment (ROI) has long since been seared into the minds of communications professionals, from the days of mere clip counting to the emergence of more modern approaches (think marketing… Continued

From Fortune’s “Most Admired Companies” to BusinessWeek/Interbrand’s “Best Global Brands” survey, the quest to achieve reputation greatness in the corporate world is an ongoing struggle. Along with the magazine world’s measure of reputation and brand… Continued

By Craig Harrison You’ve seen it in every classified ad and most job descriptions: Must have excellent communication skills. Even worse, once hired, it reappears annually each review period: Improve communication skills. What’s a person… Continued

This week’s column climbs a hill: Capitol Hill, to be precise, with a focus on federally-oriented public affairs strategies. Whether the campaign involves getting messages into the corridors of power or getting the messages out… Continued

Manage Stakeholder Engagement Company: Comalco (a member of the Rio Tinto Group) Agency: Burson-Marsteller Timeframe: 2000-2004 Budget: $245,000 The year 2000 was a tough one Comalco, the primary bauxite/alumina supplier to Australia, New Zealand and… Continued

Any PR professional can beef up his or her library with the following titles, each of which gives unique and anecdotal insights into the fields of PR, marketing and/or business. The Fall of Advertising and… Continued

The HR/PR Connection As the dividing line between PR and marketing continues to blur, the once-feuding siblings of the communications family are showing an increased likeness to one another, according to a recent study released… Continued

Media relations management and measurement often go hand in hand, and the results of a recent PR News/Vocus survey underscore that reality. More than 400 PR and communications professionals in the agency, corporate and nonprofit… Continued

Use and Abuse of Web Videos – Signed, Anonymous Former presidential candidate Al Gore’s documentary “An Inconvenient Truth” made waves this summer as both a blockbuster hit and a meditation on the state of global… Continued

The Hispanic population is America’s largest minority demographic, consisting of 39.9 million people or roughly 14% percent of the population. This group also represents the fastest growing portion of the population. Yet in some cases,… Continued