PR Scorecard: Good PR / Bad PR: A Public Affairs Spotlight

This week's column climbs a hill: Capitol Hill, to be precise, with a focus on federally-oriented public affairs strategies. Whether the campaign involves getting messages

into the corridors of power or getting the messages out beyond the Beltway, the public affairs experts take communications to new political extremes. But are the following

examples a red-white-and-blue tribute to Good PR, or do they sink in the Tidal Basin of Bad PR?