Archive: August 2006

Despite its history of being an outcast in the business world, the PR field has undergone an evolution in recent years that any Darwinist communicator would celebrate: the weak, inept and distrustful PR practitioners have… Continued

From ex-Radioshack CEO David Edmondson to former-FEMA director Michael Brown, fraudulent claims on resumes aren’t just a nuisance of lower level job applicants; they are appearing at the executive level, they are increasingly widespread and… Continued

By Keira Shein and Leah Wilkinson For many companies, tradeshows play a central role in product-planning as well as sales and marketing programs. For PR pros, trade shows offer a prime opportunity for augmenting clients’… Continued

What’s on this week’s menu? Actually, “menu” is the magic word. This time around, we sink our forks into PR developments relating to an ambitious kosher food promotional push, a major new player in the… Continued

Company: Eastman Kodak Company Agency: Ketchum Public Relations Timeframe: 2005 Budget: $4.4 million Precedence means very little when it comes to predicting future business success. Just take the Eastman Kodak Company. An industry leader for… Continued

http://www.thenewpr.com/wiki/pmwiki.php A “repository of relevant information,” it is a “wiki-style” open forum http://www.corpcommbuzz.com/ Focused on the “art and science of corporate communications” http://blog.makovsky.com/ From the president of Makovsky + Company, musings on everything from new… Continued

A recent study conducted by Fleishman-Hillard and the National Consumers League provides a surprising perspective on corporate social responsibility (CSR). The study, comprised of a quantitative telephone survey with 800 U.S. adults, offers new insight… Continued

As the old adage goes, insanity can be defined as doing the same thing over and over and expecting something to change. The good news: I’m not insane. As much of a non sequitur as… Continued

Wal-Mart’s German Faux-Pas Opening corporate outposts in overseas markets is by no means a new phenomenon but, judging from Wal-Mart’s recent missteps, one might assume that the learning curve is still a steep one. In… Continued

When the AOL unit of Time Warner recently announced it was laying off 5,000 members of its worldwide workforce, it went through great efforts to make its announcement as upfront and detailed as possible. The… Continued