Any PR professional can beef up his or her library with the following titles, each of which gives unique and anecdotal insights into the fields of PR, marketing and/or
business.
The Fall of Advertising and the Rise of PR, by Al and Laura Ries (Collins, 2004)
The Cluetrain Manifesto: The End of Business as Usual, by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger (Perseus Books Group, 2001)
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Brian Carroll (McGraw-Hill, 2006)
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, by Robert Scoble and Shel Israel (Wiley, 2006)
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, by Steven D. Levitt and Stephen J. Dubner (William Morrow, 2005)
Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications, by Shel Holtz (AMACOM, 2003)
Unleasing the Power of PR: The Contrarian's Guide to Marketing and Communication, by Mark Weiner (Jossey-Bass, 2006)