Corporate Reputation Gauge: Products and Services Make a Comeback

From Fortune's "Most Admired Companies" to BusinessWeek/Interbrand's "Best Global Brands" survey, the quest to achieve reputation greatness in the

corporate world is an ongoing struggle. Along with the magazine world's measure of reputation and brand success, research and analysis firm Delahaye recently released the

results of its second quarter 2006 Delahaye Index, which assesses how news coverage reflects and shapes corporate reputation.