Avian Flu Threat Ruffles PR Feathers

In creating the press release announcing the Semiconductor Environmental Safety & Health Association's 28th Annual International High Technology ESH Symposium &

Exposition, one might assume that an issue unique to the semiconductor industry would be the main highlight of this event. However, to promote the event the chips were put on

hold and the PR push took a rather feathery approach: "Avian Flu, Disaster Preparedness Top Agenda for Symposium" blared the press release headline.