Archive: March 2006

Fundraising events have long been a challenge to the PR professional. Getting the desired level of media attention and financial donations requires a double dose of PR planning and strategy. Increasingly, PR professionals hosting fundraising… Continued

Gwendolyn Quinn is more accustomed to working behind the scenes than in the spotlight. So imagine her reaction when word arrived that the New York City Council was issuing a proclamation honoring the African American… Continued

(This week, PR News editors Phil Hall and Courtney Barnes discuss dubious activity reports where media coverage is “pending” but actual results are nowhere to be seen.) PHIL: More often than I care to recall,… Continued

There is no shortage of information relating to the buying power of specific communities within the population. Yet multicultural PR is still not a sure thing, as many corporations and organizations discover in their outreach… Continued

Company: Restore Medical Agency: Lois Paul & Partners Budget: $60,000 (three-month launch) Timeframe: September 2004 to present Here’s a unique way to measure the success of a PR campaign: Having Jay Leno refer to the… Continued

(In this new column, PR News calls on leading experts to provide their professional advice to help junior level PR planners reach their fullest potential – while perhaps aiding some senior level executives to brush… Continued

By Jeremy D. Bridgman They can be both the hardest working and the most ineffective employees your organization will have. They can surprise as easily as they can frustrate. And, they have a direct impact… Continued

Did you hear about the Barbie doll that helped a PR student win $5,000? Liesbeth De Smedt, a graduate student at the University of Southern California-Annenberg School for Communication, won the Grand Prize in the… Continued

There is an old saying that insists: Experience is the best teacher. When it comes to crisis communications training, it would appear that experience is also the primary teacher. A recent survey conducted by PR… Continued

… And no, that’s not a forbearer of the apocalypse; it’s a nod to the seismic shift occurring in the underbelly of the PR industry, and it was a common theme at the 9th annual… Continued