Archive: March 2006

Kristi King doesn’t surprise very easily, but her nonplussed attitude was temporarily put on hold when she discovered she was the winner of NASCAR’s 2006 Track PR Representative of the Year Award. “I was very… Continued

(This week, PR News editors Phil Hall and Courtney Barnes kick up their heels for the cause of media training.) PHIL: Hey, Courtney, I decided to teach myself ballroom dancing. Once I get my dance… Continued

In honor of St. Patrick’s Day, our PR Scorecard is wearing the green with profiles of Irish businesses and individuals. PR pop quiz: Did you know Ireland is the world’s fourth strongest economy (according to… Continued

Delahaye released its 2005 media index of corporate reputation standings late last month, and tech giant Microsoft topped the list thanks to coverage of its strong revenue growth, product development and financial management. This comes… Continued

The coverage of Drew Setter in the March 6 edition did not cite the Renewable Energy Industries Association of New Mexico as Setter’s client for the PR campaign profiled in that article.

Company: The Navajo Nation’s HIV Prevention Program Timeframe: On-going This case study involves challenges related to health care communications, overcoming cultural barriers, delivering information in two languages and dealing with government entities in Washington and… Continued

Question: How can a PR department boost its level of crisis preparedness? ANSWER: By never being too ready. In the February 28 PR News Webinar “Advanced Crisis Management For PR Professionals,” Steven Cody, managing partner… Continued

By Rebecca B. Anderson While there’s no question today that using metrics to track, quantify and improve public relations ROI is essential, many questions do remain about how, exactly, to go about it. Should we… Continued

The Golden Ruler Award, the industry’s top honor for public relations measurement and evaluation, has been renamed in honor of Jack Felton, former president and CEO of the Institute for Public Relations and a co-founder… Continued

PR professionals have been confronting the digital frontier for years now, but it has yet to become a perfect science. Thus, the best approach is to take challenges one at a time, individually mastering the… Continued