There is no shortage of information relating to the buying power of specific communities within the population. Yet multicultural PR is still not a sure thing, as many
corporations and organizations discover in their outreach to particular demographics. Sometimes this is a brand new effort, so a bit of a learning curve wobble is justifiable.
But at the same time, a little common sense (and a lot of research) might not be such a bad idea before any strategy is launched. Here are recent examples of PR campaigns
highlighting particular demographics - are they shining works of Good PR or thudding slices of Bad PR?