Attention, Please: It’s the End Of the World As We Know It …

... And no, that's not a forbearer of the apocalypse; it's a nod to the seismic shift occurring in the underbelly of the PR industry, and it was a common theme at the 9th

annual International Public Relations Research Conference, hosted by the Institute for Public Relations and the University of Miami last weekend. The conference,

aptly titled "Changing Roles and Functions in Public Relations," provided a forum for graduate students, professors and practitioners to present their latest research and discuss

its implications on every facet of communications.