How To…Ten Steps to Press Release Perfection

(In this new column, PR News calls on leading experts to provide their professional advice to help junior level PR planners reach their fullest potential - while

perhaps aiding some senior level executives to brush up on rusty skills. This week, the focus is on the basic foundation of PR - the press release. Here are 10 steps to ensure

both the text and message of a press release is rapier-sharp and laser-focused.)