Archive: March 2006

When Gerry Harrington accepts an Award for Excellence at the Religion Communicators Council’s DeRose-Hinkhouse Memorial Awards ceremony in Dallas this Thursday (March 30), it will be a confirmation of his distinctive approach to public relations.… Continued

(This week, PR News editors Phil Hall and Courtney Barnes question a new PR initiative regarding Voice of America braodcasts aimed at Iran.) PHIL: No one will ever accuse the Bush Administration of being subtle… Continued

If profit is on the brain (and when is it not?), this week’s gauge, provided with data from Delahaye, is just what the shareholders ordered. Stock performance, noted over the period from April 2004 to… Continued

A book event at a casino? Why not? The savvy PR officers at many famous siteshave found new business opportunities by hosting non-traditional events and activities. For PR professionals seeking out non-traditional settings for their… Continued

Company: Mohegan Sun Agency: Middleton & Gendron Timeframe: July 2003 to present Casino junkies hit their favorite gambling halls with the expectation of greeting their usual favorites: Croupiers with a deft slice of cards, slot… Continued

The centennial of the 1906 earthquake that destroyed San Francisco and the contemporary repercussions of that catastrophe are the subject of the first blog created by Wells Fargo. “Guided by History” (http://blog.wellsfargo.com/GuidedByHistory) provides a unique… Continued

Question: How does the federal government approach the subject of media relations? ANSWER: With a lot of money. A report by the Government Accounting Office (released last month) found that the Bush Administration spent more… Continued

By Tim Bahr The Internet has created a new communications platform that now allows organizations to reach consumers directly with video content in a cost-effective and interactive manner that was not possible until recently. In… Continued

Here’s a PR event that is literally out of this world: Element 21 Golf Co., a Toronto-based manufacturer of golf equipment, has arranged with Russia’s space agency for a cosmonaut to carry its clubs and… Continued

While measurement mavens across the PR profession agree that clip counts are no longer the be-all/end-all, media monitoring still has a viable place in the communications industry. In a recent survey of approximately 400 professionals,… Continued