Media Monitoring: Measurement, Delivery And Return…In No Particular Order

While measurement mavens across the PR profession agree that clip counts are no longer the be-all/end-all, media monitoring still has a viable place in the communications

industry. In a recent survey of approximately 400 professionals, conducted by PR News and BurrellesLuce, respondents indicated that there is still a significant

amount of time, energy and emphasis placed on media measures.