A book event at a casino? Why not? The savvy PR officers at many famous siteshave found new business opportunities by hosting non-traditional events and activities. For PR
professionals seeking out non-traditional settings for their consumer or business events, or for the PR reps of those settings seeking out the non-traditional events, here are
some PR tips to consider:
- Send the right style message. Business conferences held in classy non-traditional settings must more ambiance than the typically antiseptic hotel conference room.
For example, Atlanta's High Museum of Art regularly hosts invitation-only B2B events in its 5,000 square-foot Robinson Atrium and 6,800 square-foot Wieland Grand Lobby.
- Consider food and drink. Does the non-traditional setting have catering services? This is especially important for business lunches or dinner receptions. For
example, Wave Hill, a Riverdale, NY historic site that was once home to Mark Twain and Theodore Roosevelt, has an exclusive caterer that serves the various business and
social events held at in its grand estate - which is perfect, as there is no off-site restaurant within easy walking distance.
- Location, location, location! Traveling too far is no fun, so make sure the setting is convenient - and a bit clever, too. For example, New York's celebrated
Siberia Bar installed a video projection system and welcomed an on-going series of independent and underground movies, including a few New York premieres. This
brought a new wave of movie-mad patrons to its beery surroundings.