Profiles in Courage: Taking a Proactive Approach to Crisis Communications

Last summer, Arthur Wiese was in the middle of a personal crisis - he was en route to Columbus, OH, for the funeral of his wife's sister - when he received a call about the

unprecedented crisis facing the Gulf Region from Hurricane Katrina. The interruption of Wiese's plans, while unfortunate, was clearly understandable - he is the vice president of

corporate communications for Entergy Corporation, the electric utility for Louisiana and upper Texas.