The View from a PR Half-Century: IPR Sets New Goals on Education, Research

Frank Ovaitt is not one to luxuriate on his laurels. In a visit to the PR News office to discuss the upcoming 50th anniversary of the Institute for Public

Relations (IPR), the president and CEO of the IPR planned to look back over the past half-century but kept switching to look ahead about the challenges facing the industry.

But who can blame him? The IPR's personality for proactive research, rather than reactive commentary, has been a keystone of its operations.