Corporate Blogs: Take a Long Look Before Making a Digital Leap

By Ted Birkhahn

Unless you've been living in a cave for the past year, it has been impossible to escape the onslaught of media coverage and debate over the evolving world of blogs. From the

BusinessWeek cover story to the coverage of blogs gone bad - see the Washington Post's recent shut-down of its blog - the debate has raged over the rise, importance

and influence of the blogosphere.