Alissa Blate, executive VP/director of consumer lifestyle marketing with the MWW Group, is the winner of PR News’ Brand Marketer of the Year Award. Is it any coincidence that Alissa Blate majored in psychology but… Continued
Archive: November 2005
Phil & Courtney Talking PR: The Brave New Blogosphere World
November 23rd, 2005 by PRNEWS(This week, PR News editors Phil Hall and Courtney M. Barnes discuss how certain PR-fueled blogs are attempting new practices and creating new territories for corporate marketing.) PHIL: Kids do it. Celebrities do it. Even… Continued
Measurement Metrics
November 23rd, 2005 by PRNEWSIt’s not news that the Internet provides PR practitioners with a previously unavailable array of measurement tools. The news is what those tools are and how to most effectively use them. In the “Research and… Continued
Speed Poker: Using The Cards It’s Dealt, Campaign Rescues Game In Record Time
November 23rd, 2005 by PRNEWSCompany: Harrah’s Entertainment Agency: Trahan, Burden & Charles Timeframe: Early 2004 – May 2004 Budget: $146,000 When Binions of Las Vegas closed its Horseshoe Casino in 2004 due to bankruptcy, it brought into question the… Continued
Allen H. Center
November 23rd, 2005 by PRNEWSAllen H. Center, APR, a founding member of the Public Relations Society of America, passed away on Nov. 13 at his home in San Diego; he was 93. Center began his media career during World… Continued
Nonprofit PR On A Shoestring
November 23rd, 2005 by PRNEWSQUESTION: How does the average PR professional conceive, execute and measure a PR campaign? ANSWER: Whether an “average PR professional” exists can be debated, but a new survey on the nonprofit side of the PR… Continued
PR Gets Some Respect; Nonprofits Share Secrets
November 23rd, 2005 by PRNEWS(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa contemplates… Continued
Media Training: 20 Years Later and the Evolution Continues
November 23rd, 2005 by PRNEWSBy Andrew Gilman This month, CommCore and PR News are inaugurating the industry’s first Spokesperson of the Year Awards. The Awards coincide with the 20th Anniversary of CommCore. As we recognize spokespersons for their outstanding… Continued
PR Pulse: A Tater With Triceps
November 23rd, 2005 by PRNEWSThe trend of using retro celebrities for branding and promotion continues, this time to promote good health and nutrition. The U.S. Potato Board (USPB) recently named its new celebrity spokesperson. Actually, make that celebrity spokespotato:… Continued