Archive: November 2005

Small Nonprofits Hitch Their PR Wagons To Major Hollywood Movies

November 23rd, 2005 by

For most people, the release of the new movies “Rent” and “King Kong” offers the chance for a few hours’ worth of fun and entertainment. But for a pair of small nonprofits, these major Hollywood… Continued

PR Personality Profile

November 23rd, 2005 by

Alissa Blate, executive VP/director of consumer lifestyle marketing with the MWW Group, is the winner of PR News’ Brand Marketer of the Year Award. Is it any coincidence that Alissa Blate majored in psychology but… Continued

Phil & Courtney Talking PR: The Brave New Blogosphere World

November 23rd, 2005 by

(This week, PR News editors Phil Hall and Courtney M. Barnes discuss how certain PR-fueled blogs are attempting new practices and creating new territories for corporate marketing.) PHIL: Kids do it. Celebrities do it. Even… Continued

Measurement Metrics

November 23rd, 2005 by

It’s not news that the Internet provides PR practitioners with a previously unavailable array of measurement tools. The news is what those tools are and how to most effectively use them. In the “Research and… Continued

Speed Poker: Using The Cards It’s Dealt, Campaign Rescues Game In Record Time

November 23rd, 2005 by

Company: Harrah’s Entertainment Agency: Trahan, Burden & Charles Timeframe: Early 2004 – May 2004 Budget: $146,000 When Binions of Las Vegas closed its Horseshoe Casino in 2004 due to bankruptcy, it brought into question the… Continued

In Error

November 23rd, 2005 by

An article in the November 16 edition incorrectly referred to United Technologies Corp. as United Technology.

Allen H. Center

November 23rd, 2005 by

Allen H. Center, APR, a founding member of the Public Relations Society of America, passed away on Nov. 13 at his home in San Diego; he was 93. Center began his media career during World… Continued

Nonprofit PR On A Shoestring

November 23rd, 2005 by

QUESTION: How does the average PR professional conceive, execute and measure a PR campaign? ANSWER: Whether an “average PR professional” exists can be debated, but a new survey on the nonprofit side of the PR… Continued

PR Gets Some Respect; Nonprofits Share Secrets

November 23rd, 2005 by

(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa contemplates… Continued

Media Training: 20 Years Later and the Evolution Continues

November 23rd, 2005 by

By Andrew Gilman This month, CommCore and PR News are inaugurating the industry’s first Spokesperson of the Year Awards. The Awards coincide with the 20th Anniversary of CommCore. As we recognize spokespersons for their outstanding… Continued