Archive: November 2005

Procter & Gamble has created more than 300 branded products, ranging from A Touch of the Sun to Zooth. The latest P&G creation is strictly for internal use only: PREvaluate, an ROI measuring tool that… Continued

In the first part of this series that ran on Oct. 26, PR News defined what differentiated CSR reporting from traditional PR. In this second part of our special on CSR reports, Susan Nickbarg, Principal… Continued

Just over two years ago, New York Times Letters Editor Thomas Feyer addressed his anxious audience of potential letter-writers with these words of encouragement: “We welcome letters from all quarters, but especially from ordinary readers… Continued

PR News and CommCore Consulting have unveiled the finalists in the first annual Spokesperson of the Year Awards, saluting the “masters of messaging” at corporations and nonprofits nationwide. Categories include top spokespeople at nonprofits, for-profits,… Continued

Sports and public relations are in Mike Soltys’ blood. His father did PR for the University of Connecticut’s athletic department, but Soltys’ career at ESPN was really just a backup when Profession Number One fell… Continued

To answer the question of whether or not corporate social responsibility (CSR) does impact a firm’s evaluation, panel experts at last week’s “Business for Social Responsibility” conference representing viewpoints from the London Stock Exchange; Goldman… Continued

It is said that beauty rests in the eye of the beholder, but for companies, beauty is found in the minds of stakeholders in the form of reputation. Reputation encompasses many factors, each in its… Continued

COMPANY: Hospice of Northwest Ohio AGENCY: R/P Marketing Public Relations TIMEFRAME: 2001 – ongoing What’s the toughest thing you ever tried to pitch? Here’s a tough one: Dying. For the past several years, Hospice of… Continued

The past year has been marked less by calendar events and more by catastrophic natural disasters: the tsunami; Hurricanes Katrina, Rita and Wilma; and the earthquake in Pakistan. Beyond testing the strength of human character,… Continued

By Ann Barlow and Ted Birkhahn Is it just us or has the world gone crazy? Almost every day, we are inundated with another article or self-proclaimed pundit claiming that traditional marketing is dead and… Continued