It’s been said until PR practitioners are blue in the face: Corporate social responsibility (CSR) has graduated from a “nice-to-do” addendum to the portfolio to an integral “must-do” part of every PR department, from behemoth… Continued
Archive: November 2005
Soup To Nuts, Solid CSR Strategies Enhance PR’s Profile — And Then Some
November 23rd, 2005 by PRNEWSSmall Nonprofits Hitch Their PR Wagons To Major Hollywood Movies
November 23rd, 2005 by PRNEWSFor most people, the release of the new movies “Rent” and “King Kong” offers the chance for a few hours’ worth of fun and entertainment. But for a pair of small nonprofits, these major Hollywood… Continued
PR Personality Profile: Neal Cohen, CEO/North America of APCO Worldwide
November 16th, 2005 by PRNEWSNeal Cohen, winner of PR News’ Public Affairs Executive of the Year Award, may be among the cream of the crop in the PR field, but he draws his inspiration from a seemingly unrelated professional:… Continued
PR Strategies To Ensure ‘Cruise Control’
November 16th, 2005 by PRNEWS(This week, PR News editors Phil Hall and Courtney M. Barnes mix considerations of branding and damage control with the antics of a certain couch-jumping movie star.) PHIL: Did you see that news item last… Continued
Branding and Communications: April 2004-June 2005
November 16th, 2005 by PRNEWSIn this installment, we look at how America’s 100 largest companies performed over the past 15 months on what PR News readers do best: branding and communications. It should come as no surprise that two… Continued
Pay More and Like it: PR Sells Benefits Change
November 16th, 2005 by PRNEWSCompany: Dominion Dominion’s “Choose Well, Use Well” campaign won the PR News Empolyee Relations Patinum Award With 17,000 employees in 22 states and across Canada, energy giant Dominion faces massive medical care costs. In its… Continued
Financial Viability Via Company Talk; Poultry Gets Bad PR
November 16th, 2005 by PRNEWS(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa considers… Continued
Navigating the Blogosphere: Journey to a PR Adventure
November 16th, 2005 by PRNEWSThe “blogosphere” – the world of online diarists or web-log writers – is the newest tool for relationship-building and establishing mindshare, as well as for market research and competitive intelligence. Businesses and agencies alike can… Continued
GRI: Call For Commentary
November 16th, 2005 by PRNEWSThe Global Reporting Initiative (GRI) was established in 1997 with a mission to elevate sustainability reporting to an equivalency of financial reporting. GRI sustainability guidelines are the only set of reporting guidelines in the world… Continued