Archive: November 2005

In a publicity juggernaut of heroic proportions, a grassroots campaign is doing what for many low-budget efforts would be PR suicide: going against retail behemoth Wal-Mart with an independent documentary called “Wal-Mart: The High Cost… Continued

If only it were thus: “To simplify complications is the first essential of success” — George Earle Buckle, British journalist (1854-1935). For PR agencies printing up invoices, there is a delicate balance to be observed:… Continued

It almost goes without saying: Once-reputable and widely praised nonprofits haven’t been feeling the love from the mass media lately, due in large part to their responses to disasters like Hurricanes Katrina and Rita. If… Continued

Known for tight budgets and short purse strings, nonprofit PR departments often enter into monumental campaigns with very little financial wiggle room. From the American Heart Association’s battle against heart disease among women to the… Continued