Archive: August 2005

By Michael Herman/Epley Associates All too often, the hiring process ends up being one of either desperation or convenience. We’re either faced with an immediate need that demands quick turnaround or we’re faced with a… Continued

For senior PR pros grappling with how to attract (and retain) new talent, the local pharmacy is an unlikely spot for recruiting. Don’t laugh. The next time you get a prescription filled, you might want… Continued

It’s a confession we should all make to the gods of overused office lingo: Forgive me, for I have sinned. I used no fewer than seven clichés in my last business interaction. No matter how… Continued

Barbara McDonald, hired earlier this month by the Public Relations Society of America (PRSA) as marketing director, a newly created position, faces the pressing task of increasing the organization’s (poor) visibility and overseeing the strategic… Continued

Physician, Heal Thyself “If we, as a profession, wish these online attacks would stop, then we have to do something about cleaning our own house. We have tolerated the worst practice of public relations long… Continued

Entry forms are due Sept. 1 for the Institute for Public Relations’ Golden Ruler Award, which recognizes excellence in public-relations measurement and evaluation. Winners will be announced at the Institute’s Annual Distinguished Lecture and Awards… Continued

When it comes to Beantown, the term “Big Dig” can be defined in more ways than one. The more obvious definition is the 14-year-old (and $14 billion) mega construction project designed to improve the roadways… Continued

COMPANY: Int’l Gemological Institute AGENCY: French/West/Vaughan TIMEFRAME: 1999-ongoing BUDGET: $149,500 per year The International Gemological Institute (IGI)certifies the carat, color, clarity, cut and overall quality of diamonds and other gemstones. Maybe you already are familiar… Continued

While financial performance is the crux of success for big businesses, Delahaye’s Media Index for Best Corporate Reputation is the standard for good media ink – and a lesson for PR managers on what defines… Continued

Despite the airline industry’s current financial woes – United Airlines and US Airways both filed for bankruptcy in 2002 – the travel industry continues to recover from the industry depression following the 9/11 attacks in… Continued