Corporate Reputation — Betting The Blue Chips

While financial performance is the crux of success for big businesses, Delahaye's Media Index for Best Corporate Reputation is the standard for good media ink - and a
lesson for PR managers on what defines a good corporate reputation. Delahaye (Norwalk, Conn.), a subsidiary of Bacon's Information, last week released its quarterly
assessment of how news-media coverage affects corporate reputation, and the latest update shows significant movement and a few surprises. These include Wal-Mart's high
rankings, even though the retail giant just reported its lowest earnings in five years because of increasing energy costs. General Motors also maintained good reputation
despite a bevy of problems plaguing the automotive maker (see PR News, July 20).