When it comes to Beantown, the term "Big Dig" can be defined in more ways than one. The more obvious definition is the 14-year-old (and $14 billion) mega construction project
designed to improve the roadways within (and without) the city of Boston (slated for completion early next year, barring more delays). However, for PR pros looking for media
vehicles in computer publishing, the "Big Dig" also could mean taking the time to build stronger relationships with marketing representatives from IDG Corp., the B2B/gaming
publisher that for years has been a Boston mainstay. IDG's Computerworld and InfoWorld are among some of the most widely circulated computer titles in the market
(see chart), part of an enormous portfolio of products that also includes CIO, PCWorld and Bio-IT World. But as with any list featuring IDG magazine
titles, its two main publishing rivals are nearby, in this case CMP Media's InformationWeek, which tops this week's class of computer titles, and Ziff Davis
Media's eWeek.
| Top Computer Magazines | ||
|---|---|---|
| Title | Circulation | Editorial Profile |
| InformationWeek |
440,000
|
Launched in 1979, this weekly publication serves as a source of news and analysis on leading-edge products, technology, vendors and trends - all focused on the business and customer value of IT - for people who manage, buy and build technology for business. Editorial combines business goals with technology and delivers in- depth, mission-critical features that reinforce the strategic side of technology and the technical aspects of smart business. |
| eWeek |
400,100
|
Launched in 1984, the publication targets IT professionals, government agencies, educational institutions, nonprofit organizations and corporate executives. A source for building e-business. Features focus on communications, e-commerce and Internet-based architecture. News, analysis and product evaluations guide readers who purchase Internet, intranet and networking systems for their organizations. |
| InfoWorld |
220,574
|
Launched in 1979 and written for CTOs, senior company executives and technology experts involved in major purchase decisions. In-depth technical analysis of key products, and technologies. Stories focus on breaking news and coverage of issues, trends and products. Also included: industry columnists, and product test results and reviews from the magazine's own test center. |
| Computerworld |
180,050
|
Launched in 1967 for IT professionals at medium- to-large corporations who are moving to e-business and the adoption of new technologies. Offers features on technology, business trends, and career and management issues. |
| Source: Bacon's Information Inc. | ||