Archive: May 2005

COMPANY: Siemens Foundation PR AGENCY: Dentsu Communications BUDGET: $36,000 in fees for concert, $50,000 for expenses TIMEFRAME: 2004 While researching student bios in order to write press releases about the finalists in 2002’s Siemens Westinghouse… Continued

Which newswire sources do newshounds most regularly pay attention to? Which types of media favor newswire distribution over other media? Most PR execs, eager to puff their clients, would jump at the chance to discover… Continued

By Mark Reilly I recently attended a conference on political involvement and, after about an hour or so of presentations, someone said something that blew me away: “You are all talking about what the best… Continued

When AT&T was trying to drum up community support for its cable franchises in Chicago in 2001, the telecommunications giant reached out in a big way. Hoping to gain allies within the black community, AT&T… Continued

Buzzback Market Research and Pantone Inc., developer of the PANTONE color system, recently released their annual Color Survey (2005). The survey queried more than 2,750 Americans (representative of U.S. Census Bureau stats) on their attitudes… Continued

Judith Phair, president of the Public Relations Society of America (PRSA), testified on Capitol Hill last week that the PRSA would support a temporary amendment requiring disclosure of government video news releases (VNRs) but oppose… Continued

By John Baldoni/Baldoni Consulting LLC PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the enterprise… Continued

For Steve Cody, it was back to school — in more ways than one. Cody, co-founder of New York City-based Peppercom, held court earlier this year with corporate executives for two days as part of… Continued

(Public relations science, or measurement, is expanding today at a furious clip as PR executives jockey to put some benchmarks on their campaigns to which the boss can relate. This new column will be a… Continued

Near his 100th birthday in the early 1990s, Edward Bernays, who is considered the father of public relations, campaigned unsuccessfully to get legislation passed in Massachusetts and other states that would have required the licensing… Continued