Archive: May 2005

Considering that, just a few years ago, most of us weren’t measuring our PR initiatives at all — and very few were focused on “outcomes” — a significant amount of progress has been made on… Continued

The recent article “Debunking Journalistic Myths” (PR News, May 18, 2005) reported on the ‘2004 Newswire Awareness Survey’ conducted by Brodeur Worldwide. The article stated that some 10,000 journalists were surveyed when, in fact, only… Continued

For the fourth quarter running, software powerhouse Microsoft topped the Delahaye quarterly index of how media coverage affects the corporate reputations of the largest U.S. companies. No surprise there, but others validate the old adage… Continued

While it’s still true that money makes the world go round — for small and medium businesses, at any rate — e-mail and the Web similarly have become critical in propelling movement forward, according to… Continued

PR News has launched the PR News Legal PR Bulletin, a microsite that explains complicated issues surrounding lawsuits, crises and how to best work with legal counsel. The Bulletin, in partnership with Medialink, contains articles,… Continued

A Conundrum For The Counselors By Matthew Schwartz The Pointe Hilton Tapatio Cliffs Resort in Phoenix was an appropriate setting for the Counselors Academy Spring Conference last week. The sun-dappled resort resembled a maze, and… Continued

Euro RSCG Magnet recently released its list of the top 25 blogs — blogs that consistently rank high in terms of unique visits, links from other sites and media coverage. Here are Euro RSCG Magnet’s… Continued

Marketing And PR Depts. Grow Closer, But Significant Gaps Persist There is a growing equality between marketing and PR departments in terms of working more closely together on critical issues like product launches and crisis… Continued

(In just a short time, corporate social responsibility, or CSR, has climbed to the top of the business agenda. CSR presents senior PR executives with a tremendous opportunity to enhance their value throughout the organization… Continued

Tracking education life is big business for mainstream media. U.S. News & World Report, of course, each year runs special issues devoted to the best U.S. colleges and best graduate schools while BusinessWeek every other… Continued