Archive: May 2005

When TJ Walker recently sent out a copy of his new book “Media Training A-Z” to 650 presidents of PR firms and PR consultants in the New York area, he asked each of them to… Continued

It’s been a seemingly interminable winter for many parts of the country, what with still having to put your mittens on in mid- to late April but, pretty soon, folks will shed their layers of… Continued

COMPANY: Congress of Racial Equality CATEGORY: Corporate Social Responsibility BUDGET: $310,000 TIMEFRAME: 2003-ongoing It all began with Paul Driessen’s groundbreaking book “Eco-Imperialism: Green Power-Black Death,” which argued how the social policies and practices of many… Continued

As if newspapers hadn’t enough to worry about with plunging ad revenues and the flight to the internet, a new study suggests tech-savvy youth is getting its news elsewhere in ways that threaten the very… Continued

Unless you’ve been living in a cave in Afghanistan, it’s hard to have escaped the recent avalanche of bad publicity swirling around Big Pharma. And now comes a survey from NOP World showing how such… Continued

By Gregory Miller At about the same time that the noun “Google” transitioned into the verb “to Google,” the ever-evolving Internet created a new problem for C-level executives and their senior PR handlers – dealing… Continued

Search engines are the new Yellow Pages, as more and more people go online to seek out products and/or services. PR execs can take advantage of the trend, e.g., increasing brand visibility, through enhancing their… Continued

“I do not meet with the CEO unless I am preparing him for a media interview. C-levels think they know what is best, rarely ask and rarely follow my advice.” That comment, part of a… Continued

By Steven L. Katz It has been a long winter for the CEO community, cloudy with a chance of jail terms on its best days. Now spring has sprung and, instead of CEOs seeing the… Continued

Carly. Harry. Michael. In the last few months, several high-profile CEOs — including Carly Fiorina from Hewlett-Packard, Harry Stonecipher from Boeing, and Michael Eisner from Walt Disney — have been fired despite, for the most… Continued