Archive: April 2005

By Andrew Gilman The past month has featured two strikingly similar media stakeouts: the media frenzy surrounding the death of Terri Schiavo followed by the global coverage of Pope John Paul II’s demise and subsequent… Continued

The mystics and statistics say that if you want to reach younger people, the Web is the way to go. Nevertheless, as a recent study from the Pew Internet and American Life Project indicates, it’s… Continued

COMPANY: The American Kennel Club PR AGENCY: In-house CATEGORY: Community Relations BUDGET: $46,000 TIMEFRAME: September 2003 Before Daisy Okas arrived as associate vice president/communications at the American Kennel Club’s (AKC) New York City headquarters in… Continued

For PR execs hoping to build their brands by using the blogosphere, let the buyer beware. Last October, Mazda North America (Irvine, Calif.) posted a “HalloweenM3” blog – containing only Mazda-made TV commercials – that… Continued

The following list preps your CEO for a broadcast TV interview that is more than just a 60-second stock performance update on CNBC’s “Power Lunch.” (Most of these items are useful for print and radio,… Continued

COMPANY: Office Depot, Inc PR AGENCY: JKG Communications CATEGORY: Corporate Social Responsibility BUDGET: $557,000 TIMEFRAME: 2003-2004 CSR WINNER: Philanthropy Communications “I’ve got the best job in the whole company because I get to see the… Continued

While blogs continue to multiply on the Internet at the same rate as wire hangers in closets, reports about blogs and blogging constitute their own growth category. The latest report, “Blogs: Betting with House Money,”… Continued

The Ketchum and Fleishman-Hillard scandals that have been brewing for the last few months (PR News, Jan. 26) have left us wondering whether the controversies will prevent young people from joining the PR profession. If… Continued

The first quarterly CMO RealityCheck provides a roadmap for PR pros who want a faster route to the company’s top marketing dog. The quarterly poll, which was distributed to nearly 8,000 qualified CMO subscribers (534… Continued

In the heat of a crisis, it may be forgivable for PR executives to think they are engaged in a life-and-death battle. But for Joseph Sanchez, it was the real deal. Sanchez, a National Guard… Continued