PR Pulse

The first quarterly CMO RealityCheck provides a roadmap
for PR pros who want a faster route to the company's top marketing
dog. The quarterly poll, which was distributed to nearly 8,000
qualified CMO subscribers (534 responded), focused on 13 marketing
areas, including strategic marketing planning. Perhaps most
encouraging for PR execs: 74% of their marketing brethren predict
an increase in their budgets during the next 12 months. Knowing
marketing chiefs' top priorities may assist PR execs in getting a
bigger piece of the pie. For more, go to