The Top 10 Things You Need to Know Before Your CEO Goes On the Air

The following list preps your CEO for a broadcast TV interview
that is more than just a 60-second stock performance update on
CNBC's "Power Lunch." (Most of these items are useful for
print and radio, too.) However, they are not designed to help your
CEO brace for other communications challenges, such as stakeholder
conferences and analyst meetings. The list also assumes that you
have done due diligence to ascertain the necessary information
about the reporter, the angle, and the competing coverage.