Archive: April 2005

When it comes to the debate about corporate social responsibility (CSR) — and whether companies can really do well by doing good — the gloves are off. A study released earlier this year by CSR… Continued

We’ve all heard of “influentials” or that 10% of individuals in the United States who — through their insatiable appetite for politics, policy and government — influence the other 90% of us on all sorts… Continued

firm co-founded by Maril Gagen MacDonald in 1998. Along with the name change, the company, which has worked with such clients as Accenture, McDonald’s and Whirlpool Corp., will now offer clients coaching, diversity strategies and… Continued

It probably was not a matter of when but who would be the first PR-related group to recognize blogs (online Web logs), which are all the rage right now (at least among the media cognoscenti,… Continued

Citizens for Responsibility and Ethics in Washington (CREW) has filed a lawsuit against the U.S. Department of Agriculture (USDA) for failing to respond to Freedom of Information Act (FOIA) request about its PR contracts. The… Continued

The battle for Web search-engine supremacy got a new player last month after media mogul Barry Diller (ABC, Fox) purchased Ask Jeeves in a $1.85 billion stock deal. Diller is sure to put serious resources… Continued

COMPANY: Deloitte & Touche USA PR AGENCY: Deloitte Services CATEGORY: Corporate Social Responsibility BUDGET: $300,000 TIMEFRAME: September 2004-ongoing CSR WINNER: Business Ethics Communications When global financial giant Deloitte & Touche was searching for a concept… Continued

During the last year or so, the burgeoning word-of-mouth, viral- and buzz-marketing industries have coalesced to the point of launching trade associations to represent, promote and police the sectors. While the Word of Mouth Marketing… Continued

This is the first installment of a special series focusing on measurement as it relates to a particular aspect of public relations. With the competitive environment growing ever more challenging, businesses need to leverage their… Continued

What’s atop the agenda for the next generation of business leaders? Trust? Crisis management? Wrong on both accounts. Despite the current din on how crucial it is for companies to wrap their arms around those… Continued