The mystics and statistics say that if you want to reach younger
people, the Web is the way to go. Nevertheless, as a recent study
from the Pew Internet and American Life Project
indicates, it's folly to fixate solely on youth when it comes to
marketing online communications.
The study, which found that the percentage of older Americans
who go online is steadily increasing, said wired seniors are just
as hip as younger people when taking advantage of major online
activities, including sending and receiving e-mails, and using
search engines to answer specific questions. Talk about tapping
into the "golden years."