Archive: September 2004

Self-interested enlightenment “What we have found is that there is a different group of stakeholders today that are important, and that is a person who’s not familiar with Wal-Mart Stores, they’re not familiar with what… Continued

Board members at Sara Lee are hoping the explanations of CEO C. Steven McMillan aren’t half-baked. McMillan and the $20 billion packaged-goods company this summer were slapped with a sexual-discrimination suit by Brenda Jarvis, who… Continued

Getting your hands around effective measurement techniques is like trying to squeeze an ice cube in the palm of your hand. It ain’t easy. But Ernest Martin, an associate professor at Virginia Commonwealth University School… Continued

Time to regroup on getting your CSR messages out? While corporate America is taking pains to report their social and environmental practices, a growing number of individuals still have limited awareness of companies’ contributions to… Continued

With a chill to the wind and a nip in the air, the fall season is upon us. Never mind the slew of crime-based shows, the main media event will be the 2004 presidential election.… Continued

In July 2003, Weber Shandwick went to work publicizing the five-year traveling exhibit “SPACE: A Journey to Our Future.” Sponsored by ClearChannel Exhibitions, the family- oriented presentation has billed itself as the largest and most… Continued

Senior PR executives no longer have the luxury of tracking just a handful of direct competitors (if that) who might threaten their brands. This trend is perhaps best exemplified by the heavy coverage the low-carb… Continued

Search engines were all the rage online well before the media’s breathless coverage of Google’s recent IPO. Scrappy companies, in particular, are taking advantage of search engines’ ability to get their names, their brands, in… Continued

Take a look at any marketing initiative, from advertising and e-marketing to Web development and trade shows. They all have the constraint of a fixed budget, and finite staff resources mandates that marketing pros make… Continued

For Phil Morabito, founder and president of Houston-based PR agency Pierpont Communications, workplace issues at the 18-person shop were mounting. Whether it was providing proper employee training or concern over liability, he was spending too… Continued