Opinion Elites Unimpressed With Current CSR Efforts…

Time to regroup on getting your CSR messages out? While corporate America is taking pains to report their social and environmental practices, a growing number of individuals
still have limited awareness of companies' contributions to their communities, says a new global study among opinion elites. The study, conducted by APCO Worldwide, found that
opinion elites -- representing the top 10%of society in terms of media consumption, civic engagement and interest in public policy issues -- pay close attention to what
companies and stakeholders say about CSR, but are not hearing enough. A total of 419 opinion elites from 10 countries in the U.S., Europe and Asia-Pacific took part in the study
earlier this year.