The low-caRb craze is going gangbusters in the media. Although it’s been around since 1997, the diet has become so prevalent that its overall media share among the three diet- concepts is as great now… Continued
Archive: September 2004
Post-9/11, Does Your Company Know The Drill?
September 20th, 2004 by PRNEWSBy Mike Walsh, Director of Communications/SunGard Availability Services. With the recent hurricanes in Florida, the three-year anniversary of the September 11 attacks and one year after the Northeast Blackout of 2003, disaster planning needs to… Continued
PR Field Still Negotiating Post-9/11 Communications
September 20th, 2004 by PRNEWSBefore the September 11 attacks, Aetna Inc had in place various crisis communications plans for unforeseen events like weather-related disasters and airline accidents. But in the immediate aftermath of that horrible day, Roger Bolton, senior… Continued
What’s in a Name? A Great Deal (Cont’d)…
September 13th, 2004 by PRNEWSSeattle advertising and PR agency KNCB Dave recently announced that it has changed its name to Dave Syferd & Partners. Syferd, a veteran marketing executive who started his career at Hill & Knowlton (and also… Continued
PRSSA Ready To Take a Bite Out of the Big Apple…
September 13th, 2004 by PRNEWSAbout 1,000 communications students will converge on New York for the Public Relations Student Society of America (PRSSA) 2004 National Public Conference. The PRSSA conference, titled, “Success and the City: Framing the Future of Public… Continued
Service Seeks Right PR ‘Pitch’ for Rock Bands…
September 13th, 2004 by PRNEWSThe rock rarities – the Stones, Springsteen and (what’s left of) the Who – don’t need an ounce of publicity to put the fannies in the seats. But most rank-and-file rock bands fret that they… Continued
New Agency to Dish Out PR on Nutrition, Healthy Lifestyle…
September 13th, 2004 by PRNEWSPublic relations veteran Louise Pollock, former chairman of independent food PR agency, AronowPollock Communications, has opened Pollock communications (New York). The new agency will focus on foods and healthy lifestyle communications to benefit traditional food… Continued
Peter Himler’s New Gig Starts Today…
September 13th, 2004 by PRNEWSIf this were Major League Baseball it would be like the Boston Red Sox luring one of the New York Yankees’ ace hitters up to Beantown (or vice versa) during the pennant stretch. Himler, who… Continued
PR NEWS Announces Finalists in Plat PR, Top PR People Awards
September 13th, 2004 by PRNEWSWorking behind the scenes — that’s what the best PR professionals are supposed to do, week in and week out. Yet there comes a time when the spotlight shifts from the company and its (often… Continued
Measurement Standards Could Greatly Benefit PR
September 13th, 2004 by PRNEWSBy Bruce Jeffries-Fox PR measurement is moving forward, but at a glacial pace. Surveys consistently show that only a small percentage of PR execs use measurement, although the proportion is slowly growing. Digging into the… Continued