Environics Communications – PR veteran Dan Ginsburg has jumped to Environics from Porter Novelli, where he spent the last six years as senior VP and director of the New York technology practice. Ginsburg joins Environics… Continued
Archive: September 2004
Media Measurement Workshop: High-Return Tactics for Measuring & Maximizing Your Media Relations
September 27th, 2004 by PRNEWSJoin PR News for this virtual seminar on Wednesday Oct. 20, from 2-3:30 p.m. (ET) right from your desktop or conference room. Sign up your whole PRteam for this important media measurement workshop. Register at… Continued
Deliverables…
September 27th, 2004 by PRNEWSJohn D. Fleishman, chairman-CEO of Fleishman-Hillard, will headline the 43rd Annual Distinguished Lecture & Awards Dinner sponsored by the Institute for Public Relations. The dinner will be held at 6:30 p.m., Nov. 10, at the… Continued
Overheard: Meet Me At The Crossroads
September 27th, 2004 by PRNEWS“The public relations profession is at a critical junction on the road to either greater success – or a loss of integrity and identity. I say this because many of our basic communications tools are… Continued
It’s Not Bad News That’s Deathly, But How You Deliver It
September 27th, 2004 by PRNEWSEvery PR person’s worst nightmare just happened to IKEA. Imagine doing a Nexis/Lexis search on your company’s name within 10 words of “death” and having 39 articles pop up. That’s what I just did. There… Continued
‘Ticker PR’ Closes the Gap Between IR and PR
September 27th, 2004 by PRNEWSWhile Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with trust of corporate… Continued
Creating a Message Map For Risk Communications
September 27th, 2004 by PRNEWSIf everyday media training requires careful planning of messages and solid proof points, Risk and Crisis Communications ups the ante on the need for planned, focused and fact-supported communications. Whether it’s a product recall, environmental… Continued
PR Pulse
September 27th, 2004 by PRNEWSCorporate leaders have overcome their initial misgivings about the potential administrative and financial burdens of complying with Sarbanes-Oxley, according to the seventh annual Corporate Reputation Watch (CRW) released Sept. 20 by Hill & Knowlton. The… Continued
Webinar: SOX Presents New Headaches, Opportunities
September 27th, 2004 by PRNEWSThe cover story in the current issue of BusinessWeek (October 4) titled “Fuzzy Numbers” posits that despite reforms, corporate profits can be as “distorted and confusing as ever” and today’s financial reports are “riddled with… Continued
Senior PR Execs Continue To Wrestle with SOX
September 27th, 2004 by PRNEWSConsider it a twist on the famous quip from gonzo journalist Hunter S. Thompson: When the going gets weird, the weird turn pro. “You have no idea how many times I have gone to the… Continued