Archive: September 2004

Senior PR Execs Continue To Wrestle with SOX

September 27th, 2004 by

Consider it a twist on the famous quip from gonzo journalist Hunter S. Thompson: When the going gets weird, the weird turn pro. “You have no idea how many times I have gone to the… Continued

PR Movers

September 27th, 2004 by

Environics Communications – PR veteran Dan Ginsburg has jumped to Environics from Porter Novelli, where he spent the last six years as senior VP and director of the New York technology practice. Ginsburg joins Environics… Continued

Media Measurement Workshop: High-Return Tactics for Measuring & Maximizing Your Media Relations

September 27th, 2004 by

Join PR News for this virtual seminar on Wednesday Oct. 20, from 2-3:30 p.m. (ET) right from your desktop or conference room. Sign up your whole PRteam for this important media measurement workshop. Register at… Continued

Deliverables…

September 27th, 2004 by

John D. Fleishman, chairman-CEO of Fleishman-Hillard, will headline the 43rd Annual Distinguished Lecture & Awards Dinner sponsored by the Institute for Public Relations. The dinner will be held at 6:30 p.m., Nov. 10, at the… Continued

Overheard: Meet Me At The Crossroads

September 27th, 2004 by

“The public relations profession is at a critical junction on the road to either greater success – or a loss of integrity and identity. I say this because many of our basic communications tools are… Continued

It’s Not Bad News That’s Deathly, But How You Deliver It

September 27th, 2004 by

Every PR person’s worst nightmare just happened to IKEA. Imagine doing a Nexis/Lexis search on your company’s name within 10 words of “death” and having 39 articles pop up. That’s what I just did. There… Continued

‘Ticker PR’ Closes the Gap Between IR and PR

September 27th, 2004 by

While Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with trust of corporate… Continued

Creating a Message Map For Risk Communications

September 27th, 2004 by

If everyday media training requires careful planning of messages and solid proof points, Risk and Crisis Communications ups the ante on the need for planned, focused and fact-supported communications. Whether it’s a product recall, environmental… Continued

PR Pulse

September 27th, 2004 by

Corporate leaders have overcome their initial misgivings about the potential administrative and financial burdens of complying with Sarbanes-Oxley, according to the seventh annual Corporate Reputation Watch (CRW) released Sept. 20 by Hill & Knowlton. The… Continued

Webinar: SOX Presents New Headaches, Opportunities

September 27th, 2004 by

The cover story in the current issue of BusinessWeek (October 4) titled “Fuzzy Numbers” posits that despite reforms, corporate profits can be as “distorted and confusing as ever” and today’s financial reports are “riddled with… Continued