Self-interested enlightenment
"What we have found is that there is a different group of stakeholders today that are important, and that is a person who's not familiar with Wal-Mart Stores, they're not
familiar with what we stand for. So their view of Wal-Mart stores is what they read in the newspapers and what they see on TV. We have decided it is important for us to reach out
to that group."
--Wal-Mart Stores CEO H. Lee Scott Jr., speaking at a recent retail conference in Manhattan hosted by Goldman Sachs
(as quoted in the Sept. 9, 2004 New York Times).
Go on
"This new approach makes sense, given the charges that have been hurled against the company recently. But if Wal-Mart wants to improve its image, it should focus less on
shaping its message and more on changing the way it does business."
-- A New York Times editorial (Sept. 14) titled 'Wal-Mart's New Spin.'