The tech media company last week announced a partnership with PRN Corp.’s Premier Retail Networks, an in-store TV network that airs at retailers including Best Buy, Circuit City and Sears, Roebuck & Co. Terms were… Continued
Archive: June 2004
New Travel Title Takes off…
June 21st, 2004 by PRNEWSScottsdale, AZ-based specialty magazine publisher Bigfish Publications recently introduced Hiatus Travel, specifically targeting the timeshare crowd. The quarterly magazine aspires to be the one-stop vacation planning resource for timeshare owners and potential owners. Each issue… Continued
Bringing Big Green to (what was once) Big Red…
June 21st, 2004 by PRNEWSWhat’s old is new again in Russia, with TV reportedly under effective state control and newspapers editors under pressure to give favorable coverage to President Vladmir Putin. But the folks at Forbes Inc. are not… Continued
Gray Lady Adds A Little Color…
June 21st, 2004 by PRNEWSKeepin’ up with the Joneses, we’ll say. The New York Times Magazine is readying for the August launch of T: The New York Times Style Magazine, a new publication showcasing stylish living and the latest… Continued
Coming Back to Life…
June 21st, 2004 by PRNEWSTalk about the grateful dead. Life is making a comeback, this time as a weekend magazine that will compete with mainstays Parade and USA Weekend. The publication will be distributed Fridays in the Tribune Company… Continued
IR-Heads Rejoice…
June 21st, 2004 by PRNEWSThere’s been a lot of percolations in PR lately about the growing nexus between public relations and investor relations and whether ever the twain shall meet. Now, PR Newswire is playing its part, launching a… Continued
Takin’ it to the Street…
June 21st, 2004 by PRNEWSIt’s sure to be a major scramble among PR execs who know a great opportunity when they see one. The Wall Street Journal’s first-ever global Technology Innovation Awards. The awards competition, which has been staged… Continued
Edelman Expands Entertainment Marketing…
June 21st, 2004 by PRNEWSThe PR giant has established a dedicated unit to entertainment, led by Ferris Thompson, former head of marketing at United Talent Agency. Thompson, based in Los Angeles, will help to develop broad entertainment strategies and… Continued
The Many Applications for Your Media Training Experience
June 21st, 2004 by PRNEWSBy Andrew Gilman The key concepts of media training can be boiled down to a few simple lessons: Know your material, figure out the audience you’re trying to reach, reduce your content and edit to… Continued
Marketing Sweet Charity
June 21st, 2004 by PRNEWSBy Aimee Stern/Potomac Communications Publicizing the Sweet Charity benefit for AIDS orphans — and raising the visibility of it to the Washington, D.C., market — was a real challenge because we had no time to… Continued